ST. ANN’S WAREHOUSE: THE HUNT

St. Ann's Warehouse, located in the vibrant neighborhood of DUMBO, Brooklyn, is renowned for its innovative productions and striking presentations. The show The Hunt, featuring Tobias Menzies, delves into the harrowing themes of mistrust and false accusations.

I was the lead designer for this compelling production, orchestrating the design of all campaign graphics. The key art, an intense close-up of Tobias Menzies, effectively captures the emotional and psychological isolation of his character. This imagery became the foundation for a comprehensive marketing campaign, visible across New York City's subway system, wheat-pasting posters in diverse neighborhoods, and Lightbox posters at St. Ann's itself.

Additionally, postcards were distributed to over 40,000 patrons, enhancing direct engagement, while weekly email blasts kept our 100,000+ subscribers informed and excited. The marketing efforts were so successful that "The Hunt" sold out completely and had its run extended by one week, with performances continuing until March 24, 2024. The show garnered significant press coverage, including features in The New York Times and Vogue magazine. Social media engagement soared, increasing by 150% due to the dynamic content created for the show. This campaign stands as a testament to the powerful impact of well-executed design and marketing strategies.