AMAL WALKS ACROSS AMERICA

Little Amal is a 12-foot puppet of a 10-year-old Syrian refugee girl who has travelled across 16 countries meeting more than a million people.  Between 7 September and 5 November 2023, she journeyed 6,000 miles across the United States in one of the largest free public festivals ever created.

50 towns and cities from Boston to San Diego and 1,000+ artists and arts organizations created 123 events to welcome her. 

We spearheaded a strategic marketing and branding initiative, elevating awareness for displaced children across the U.S. Our role encompassed innovative social media campaigns and impactful community engagement, culminating in significant digital and grassroots success.