BRONX HEALTH REACH: VACCINATION CAMPAIGN

This campaign was developed for Bronx Health Reach and The Institute for Family Health to encourage pregnant and breastfeeding mothers, as well as parents in the Bronx to get vaccinated against COVID-19.

Eight Bronx mothers and fathers volunteered to participate in our vaccination ad campaign promoting COVID-19 and flu vaccines as critical in protecting one’s family from COVID and the flu. The campaign, ‘One Mother to Another, One Father to Another, and One Brother to Another’ began with digital panels outside subway stations, on subway platforms, and LINKNYC kiosks. The campaign has now expanded to promote COVID-19 and flu vaccination and is being featured on bus tails across the Bronx.