PEN AMERICA:
WORLD VOICES FESTIVAL

PEN America is a pivotal organization dedicated to defending free expression and celebrating the written word. Since its establishment in 1992, it has fostered a dynamic network of writers, artists, and advocates focused on protecting creators' rights and leveraging literature as a catalyst for understanding and dialogue. One of its flagship initiatives, the World Voices Festival, showcases an exciting array of literary voices from around the globe, bringing together authors, poets, and thinkers for impactful discussions on culture, politics, and the human experience.

For the 2024 World Voices Festival, I led the design of an integrated marketing campaign that included both Out of Home and Digital elements to promote the event and its Literary Awards. This comprehensive campaign featured striking bus shelter and wheatpaste posters, alongside print ads in major publications like The New York Times. Additionally, I developed engaging graphics for social media, the festival website, and Eventbrite, all crafted to capture the festival's vibrant spirit and amplify the diverse voices it seeks to highlight. Contributing to this campaign has been a rewarding experience in supporting PEN America's mission to elevate literary expression and creativity.

ART DIRECTION: AASHI JHAVERI, TRENT BULLION
DESIGNER: AASHI JHAVERI, FAILSPACE
COPYWRITER: TRENT BULLION
MOTION GRAPHICS: FAILSPACE

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