URBAN HEALTH PLAN:
TEST TO IMPRESS

The Test to Impress (Hazte la Prueba e Impresiona) campaign for Urban Health Plan, Inc. is a dynamic initiative aimed at encouraging HIV testing throughout New York City. In partnership with Urban Health Plan and Urbanizing Prevention, this campaign combines digital and out-of-home strategies to deliver a vital message to the community.

Featured on Urban Health Plan’s social media platforms and LinkNYC digital screens, the "Test to Impress" campaign specifically targets Central Harlem, the Bronx, and Corona, Queens—areas where many health centers are located. This effort comes at a crucial time, as the New York metro area has experienced a 14% increase in new HIV diagnoses in the past year, particularly among heterosexual women and people of color. With vibrant branding and engaging messaging, the campaign invites individuals from all backgrounds to prioritize their sexual health and discover their HIV status. I am proud to contribute to such an important cause and see this campaign resonate within the community.